Screenrant.com attempts to explain why seemingly beloved SciFi shows receive poor ratings and often end up prematurely canceled.  His attempt to fix the indisputably broken Nielsen rating system is admirable, but probably insufficient.  As more people  watch TV through “smart” set top boxes, you have to wonder when the networks will get their heads out of their asses and simply monitor viewership directly.  There is a lot of money sitting around waiting for the first cable/satelite/IPTV company who can deliver actual viewer statistics instead of misleading extrapolations.

Mark my words - The future of television advertising is targeted contextual ads.  Smart content providers will start selling ads the same way Google does.  Shows like Journeyman and Firefly will not be so redily canceled when studios realize that, thought these shows attract fewer eyeballs, these eyeballs are more valuable.